I have an idea
Bring your idea and shape the audience, offer and personality of your brand with your AI partner.
Shape my idea →Shape your brand, then put your team to work
Bring your idea. Or discover one with AI.
Start with a rough idea, a detailed plan, or a store you already run. Shape the brand yourself or choose paid AI guidance when available. Your confirmed blueprint becomes the context for your store’s operating team.
- Plan before connecting Shopify
- Manual or paid AI planning
- Nothing ships without your approval
Choose your starting point
A rough thought is enough to begin.
You do not need a Shopify store to plan a brand. Your account saves your starting point; AI credits are purchased separately.
Help me find one
Start with your interests, experience and goals. Explore possible directions before choosing the brand you want to build.
Explore brand ideas →I already run a store
Bring your existing brand and the goals you want to work on. Build on the identity, audience and products you already have.
Build on my store →The intended journey
One brief, carried into the work.
Steps one to three work today with manual planning. Hosted AI guidance, team provisioning and Shopify connection are in development. Confirmation saves a decision; it does not publish a store.
- Saved planning
Explore
Bring an idea or describe an existing store. When paid guidance is offered, a guide can propose directions with tradeoffs instead.
- Saved planning
Refine
Adjust audience, offer, voice and constraints. Assumptions and unanswered questions stay visible rather than being papered over.
- Saved planning
Confirm
Save an exact blueprint revision. It stays readable, editable and exportable whether or not you ever buy credits.
- In development
Prepare
In a ready destination, the coordinator turns the blueprint into bounded tasks and supported skills for your team.
- In development
Connect and operate
Authorize Shopify, review proposals and follow verified outcomes. Ownership, billing and launch remain explicit steps you take.
Sixteen stores, sixteen colours
Every kind of store has a story with an ending.
Each tile is one store: what it sells, a person using it, and what the team did for it. Hover to play. Tap for the receipt.
The sixteen stores and their receipts are examples drafted for these pages, not customers. Clips are generated. Real store evidence replaces them as the test store ships.
See all sixteenThe team
As many agents as your store needs. One rule: they propose, you approve.
Seven roles to start with. Each agent is a role, the skills it loads, the tools it may call and a model provider you choose, bound to one brand. Add more as the work grows. Meet the team
Brand steward
Keeps every word and image inside the brand you defined.
- Proposes
- Identity drafts, voice edits, off-brand flags.
- Boundary
- Never rewrites the brand without you.
Catalog
Sources, describes and prices products truthfully.
- Proposes
- Draft listings, price changes, supplier swaps.
- Boundary
- Never publishes a listing you have not seen.
Studio
Turns your product photos into stills and short motion.
- Proposes
- Clips, posters, carousel cards.
- Boundary
- Never invents a product that does not exist.
Ads
Runs campaigns across the channels you connected.
- Proposes
- Ad sets, budget shifts, pauses.
- Boundary
- Never spends past the cap you set.
Support
Reads the inbox and drafts honest, fast replies.
- Proposes
- Replies, refunds, returns.
- Boundary
- Never sends money or a message on its own.
Fulfillment
Turns paid orders into shipped orders with tracking.
- Proposes
- Exceptions a person should see.
- Boundary
- Never hides a late order.
Almanac
Plans the year from seasons and your own evidence.
- Proposes
- Campaign windows, prep lists.
- Boundary
- Never starts a campaign by itself.
Add an agent
Pick a role or write your own. Keep the skills you want. Choose the model provider. Bind it to a brand. Then add another.
Open the composerHow trust works
Propose, approve, execute, verify.
Anything touching money, a customer or the irreversible waits for you. Everything is written down before and after it happens.
- Proposed · Ads agent
An ad set for Stride Nine with three angles, under the cap you set.
- Approved · You
You read the exact creative and the budget, and said yes.
- Executed · Ads agent
The set went live on the channels you connected. Nothing else moved.
- Verified · Ledger
Spend, reach and the receipt recorded, so you can inspect it later.
One login, every brand
Switch brands. Everything switches with you.
Each brand keeps its own identity, agents, budgets, permissions and history, and actions and spending always target the brand you are looking at. Switch stores from the corner, open the queue, and approve the proposal that is waiting. How brands stay apart
Kite & Kin · Overview
Next useful action
Approve 1 proposal
Catalog agent is waiting for your decision.
Brand plan
Reviewed
Reviewed
3 of 3 steps
Shopify connection
Connected
Connected
12 products in the catalog snapshot
The team
4 agents
1 waiting
Catalog, Brand steward, Support, Studio
Catalog agent proposed
Twelve product pages from one photo shoot.
Waiting for you
Read the shoot folder and the size chart, wrote twelve pages with the same voice and the right sizes.
- Proposed
- Approved by youWaits for you.
- Executed
- Verified
Recent activity
Every action, before and after it happens.
| Who | What | State |
|---|---|---|
| Catalog | Twelve product pages from one photo shoot. | proposed |
| Support | A size reply for a tall four-year-old, from the size chart. | drafting |
| Brand steward | Identity locked by you | verified |
| You | Brand plan reviewed | saved |
A design, built from the same shadcn/ui parts as today's preview. The real screens are below, under "What is real today".
Own it
Choose where your team runs.
Self-hosted software puts installation and provider accounts in your hands. Planned managed hosting adds installation, monitoring, backups and updates as a separate recurring service. Neither choice replaces your Shopify subscription.
Illustrative
IllustrativeGuided deployment
Your installation, step by step
- Host provisionedyour account
- Version 0.0.8 installedverified package
- First owner createdyou
- Shopify connectedconnecting
- Team readynext
Confirm your blueprint
Keep your audience, positioning, voice and first goals together. Planning can begin before you have a Shopify store.
Choose your destination
Self-host with a supported model connection, or choose managed hosting when offered. Software, hosting and AI allowances are separate.
Connect Shopify and meet the team
Authorize the intended Shopify store and review the team’s first tasks. Confirmation begins permitted preparation, not automatic publication.
What is real today
Every release carries its evidence.
The stores and the workspace above are designs. These are not: real screens from the development preview, and the release notes that say exactly what has been demonstrated. All documentation
No release documentation is available yet.
Screens captured from the development preview in September 2026; each card carries its capture date. The workspace is synthetic: two stores, one owner, a synthetic Shopify. Store and product names are placeholders.
