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Start a brand
Four small product boxes in solid yellow, cobalt, magenta and green on a pale oak shelf; a hand lifts the cobalt oneIllustrative
One login, every brand

Start one brand. Then another.

Begin with an idea inbox, an existing business, or a manual plan. Refine and confirm a versioned blueprint before connecting Shopify. Each operating brand is designed to keep its own team context, memory, budgets, permissions and history.

The intended journey

From an idea inbox to an isolated operating brand.

Steps one to three work today with manual planning. Hosted AI guidance, team provisioning and Shopify connection are in development. Confirmation saves a decision; it does not publish a store.

  1. Saved planning

    Explore

    Bring an idea or describe an existing store. When paid guidance is offered, a guide can propose directions with tradeoffs instead.

  2. Saved planning

    Refine

    Adjust audience, offer, voice and constraints. Assumptions and unanswered questions stay visible rather than being papered over.

  3. Saved planning

    Confirm

    Save an exact blueprint revision. It stays readable, editable and exportable whether or not you ever buy credits.

  4. In development

    Prepare

    In a ready destination, the coordinator turns the blueprint into bounded tasks and supported skills for your team.

  5. In development

    Connect and operate

    Authorize Shopify, review proposals and follow verified outcomes. Ownership, billing and launch remain explicit steps you take.

A laughing child mid-spin in a yellow hooded rain cape on a wet floor against a solid yellow backdrop
Kite & KinKids' rain capes
A woman with silver-streaked hair pulling on an oxblood wool cardigan against a solid oxblood backdrop
MarrowChunky knit cardigans
A young Black man crouched tying a lime running shoe against a solid cobalt backdrop
STRIDE NINERunning shoes
A person's feet on a checkerboard floor pulling on a striped sock against a solid tangerine backdrop
Loop Sock Co.Patterned socks
A South Asian woman applying magenta lipstick while looking into a handheld mirror against a solid magenta backdrop
Petal LabLipstick
A dark-skinned woman with a shaved head pressing golden serum into her cheek against a solid terracotta backdrop
UmberSkincare for deep skin tones
Close crop of a hand painting a fingernail glossy red against a solid red backdrop
CinderNail lacquer
An East Asian woman in profile fastening a gold hoop earring against a solid deep green backdrop
HALO FINEGold hoops
Close crop of a weathered hand wearing a wide meteorite iron ring against a solid graphite backdrop
FERRORings cut from meteorite iron
Hands placing moss into a glass jar terrarium with tweezers against a solid deep green backdrop
GlasshouseMoss terrariums
A hand pouring red hot sauce onto a white plate beside a chili against a solid scorched red backdrop
Ember & AshSmall-batch hot sauce
A woman with bleached hair playing a vintage analogue synthesizer against a solid violet backdrop
STATICVintage synthesizers
A person switching off a lamp beside a small aquarium glowing blue against a solid deep teal backdrop
Bell JarBioluminescent aquarium kits
A scruffy dog in a yellow hooded raincoat mid-shake against a solid sky blue backdrop
PawcoatDog raincoats
Hands placing an edible pansy petal on a plate of petals with tweezers against a solid lavender backdrop
Salt BloomEdible flowers
A teenager in a silver puffer jacket snapping a pastel freeze-dried ice cream bar against a solid midnight backdrop
Orbit SnacksFreeze-dried astronaut ice cream
Switching

The active brand is always in view.

Switch and the whole workspace follows: chat, proposals, budgets, receipts. Actions and spending always target the brand you are looking at.

+ Add a brand
Active brand · Wear · shoesSTRIDE NINERunning shoes
  • Ads agentThree angles for the launch colourway, under the cap you set.
  • StatusExecuted
  • IdentityDefined and locked by you
  • BudgetsIts own caps, its own history
A young Black man crouched tying a lime running shoe against a solid cobalt backdrop
Design preview
In today's preview

The switcher above is a design; the full workspace around it is on the Shopruno home page. This is the store picker as it runs today: one login, every store, and each store opening on its own saved setup.

The store picker: two store cards, Juniper Supply and Northline Studio, under the heading Where shall we work?Preview · 10 Sep 2026
Pick a storeOne login. Every store you own is one click apart, and nothing you do in one touches another.
A store setup page with a next useful action and three cards: brand plan reviewed, Shopify connected, one draft recordedPreview · 10 Sep 2026
See where a store standsEach store opens on its saved setup and the next useful step.

Screens captured from the development preview in September 2026; each card carries its capture date. The workspace is synthetic: two stores, one owner, a synthetic Shopify. Store and product names are placeholders.

What each brand keeps

Its own everything.

Hover a card and the store it belongs to comes to life.

A woman with silver-streaked hair pulling on an oxblood wool cardigan against a solid oxblood backdrop

Identity and voice

Defined with the Brand steward and locked by you.

Marrow
A person's feet on a checkerboard floor pulling on a striped sock against a solid tangerine backdrop

Onboarding answers

Goals, niche, budget, how involved you want to be.

Loop Sock Co.
A dark-skinned woman with a shaved head pressing golden serum into her cheek against a solid terracotta backdrop

Shopify connection

Its own store, its own grant, its own scopes.

Umber
An East Asian woman in profile fastening a gold hoop earring against a solid deep green backdrop

Connectors and credentials

Ads, social and supplier accounts, supplied by you per brand.

HALO FINE
Hands placing moss into a glass jar terrarium with tweezers against a solid deep green backdrop

Advertising budgets

Caps and allocations that only this brand can spend.

Glasshouse
A woman with bleached hair playing a vintage analogue synthesizer against a solid violet backdrop

Permissions and team

Who may approve what, for this brand alone.

STATIC
A scruffy dog in a yellow hooded raincoat mid-shake against a solid sky blue backdrop

Agent knowledge

What the team has learned here stays here.

Pawcoat
A teenager in a silver puffer jacket snapping a pastel freeze-dried ice cream bar against a solid midnight backdrop

History and receipts

Every proposal, approval and result, scoped to the brand.

Orbit Snacks
Brand identity, drafted with you

One sentence in. A brand to argue with out.

The Brand steward turns your sentence into a name, a palette, a voice and a first product line. You edit, then lock it. Every later output is checked against what you locked.

Your sentence
Prebuilt examples. The real steward drafts from your own sentence and waits for your edits.
Identity draft · for your editsHALO FINEGold hoops

VoiceQuiet and exact. Talks about weight, karat and wear, never about glowing.

  • The Everyday, a 12 mm hoop
  • The Wide, 3 mm gauge
  • The Pair Box
An East Asian woman in profile fastening a gold hoop earring against a solid deep green backdrop
What never crosses over

Reuse the blueprint. Never the keys.

A new brand starts from the same setup patterns and agent capabilities. It never inherits another brand's secrets, customers, money or decisions.

Permissions, brand by brand
Each brand holds its own. There is no shared column.
BrandCredentialsCustomer dataBudgetsApprovalsShared with other brands
Kite & KinownownownownNothing
STRIDE NINEownownownownNothing
Petal LabownownownownNothing
Bell JarownownownownNothing

One login. As many brands as you have ideas.

Start a brand