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shopruno
An open printed guide with diagrams beside a laptop showing a light documentation page, a pencil and a glass of water in morning lightIllustrative
How it works

Shape your brand. Then put your team to work.

Choose where you are starting. Each path brings you into the same guided experience. You do not need a Shopify store to begin.

A laughing child mid-spin in a yellow hooded rain cape on a wet floor against a solid yellow backdrop
In development · AI uses separate credits

I have an idea

Bring your idea and shape the audience, offer and personality of your brand with your AI partner.

  • Start with a rough idea
  • Keep your direction editable
  • Review the plan as it develops
Shape my idea
A South Asian woman applying magenta lipstick while looking into a handheld mirror against a solid magenta backdrop
In development · AI uses separate credits

Help me find one

Start with your interests, experience and goals. Explore possible directions before choosing the brand you want to build.

  • You do not need an idea yet
  • Explore directions together
  • Choose what fits your time and goals
Explore brand ideas
A young Black man crouched tying a lime running shoe against a solid cobalt backdrop
In development · AI uses separate credits

I already run a store

Bring your existing brand and the goals you want to work on. Build on the identity, audience and products you already have.

  • Keep your name, voice and products
  • Plan improvements around your goals
  • Connect Shopify later, with your authorization
Build on my store
The intended journey

One brief, carried into the work.

Steps one to three work today with manual planning. Hosted AI guidance, team provisioning and Shopify connection are in development. Confirmation saves a decision; it does not publish a store.

  1. Saved planning

    Explore

    Bring an idea or describe an existing store. When paid guidance is offered, a guide can propose directions with tradeoffs instead.

  2. Saved planning

    Refine

    Adjust audience, offer, voice and constraints. Assumptions and unanswered questions stay visible rather than being papered over.

  3. Saved planning

    Confirm

    Save an exact blueprint revision. It stays readable, editable and exportable whether or not you ever buy credits.

  4. In development

    Prepare

    In a ready destination, the coordinator turns the blueprint into bounded tasks and supported skills for your team.

  5. In development

    Connect and operate

    Authorize Shopify, review proposals and follow verified outcomes. Ownership, billing and launch remain explicit steps you take.

Illustrative brief · no AI call

Nookwell, before the first product.

An example of the three steps above in plain text. No model was called to write it and no store exists.

The idea

Small spaces, three products

“Help apartment renters organize small spaces, beginning with three products.”

The refinement

Audience, voice, first goal

Audience: renters. Voice: calm and practical. Initial goal: test a focused offer. Supplier costs, demand and name availability: unverified.

The first task

Criteria for owner review

Prepare product-selection criteria for owner review. Shopify is not connected; nothing has been published.

After the plan

Your plan comes with you.

Choose self-hosted software with customer-funded models, or managed hosting when offered. The latter is a separate recurring service. Neither creates a Shopify subscription or grants launch permission.

Questions

Before you begin.

Do I need Shopify first?

No for planning. Connected commerce operations need a Shopify store and your authorization. Creating a brand here does not create a Shopify Admin.

Does registration unlock AI?

No. Hosted guidance requires a verified account and a server-verified paid allowance. It is still in development; no payment or live AI is offered on this overview.

Does one credit equal one response?

No. A credit is prepaid usage. The cost of a request depends on the model and the size of the request, and the maximum charge is shown before you confirm a run.

What happens when my allowance ends?

The intended paid service pauses new model calls. Your saved brief remains readable, editable and exportable. Additional usage requires an explicit top-up, never automatic recharge.

Can I use my own model?

A configured self-hosted installation uses supported provider adapters and your provider account. A ChatGPT subscription is not an API allowance. Software purchase does not include our hosted AI.

What if a payment or provider fails?

A payment return alone cannot enable AI. Pending or failed payments preserve the draft. Provider failures must show a recoverable task state rather than a fabricated answer.

Can I change my mind?

Yes. Revise the brief and confirm the new version explicitly. Name availability, demand and profitability need research; brainstorming does not verify them.