
I have an idea
Bring your idea and shape the audience, offer and personality of your brand with your AI partner.
- Start with a rough idea
- Keep your direction editable
- Review the plan as it develops
IllustrativeChoose where you are starting. Each path brings you into the same guided experience. You do not need a Shopify store to begin.

Bring your idea and shape the audience, offer and personality of your brand with your AI partner.

Start with your interests, experience and goals. Explore possible directions before choosing the brand you want to build.

Bring your existing brand and the goals you want to work on. Build on the identity, audience and products you already have.
Steps one to three work today with manual planning. Hosted AI guidance, team provisioning and Shopify connection are in development. Confirmation saves a decision; it does not publish a store.
Bring an idea or describe an existing store. When paid guidance is offered, a guide can propose directions with tradeoffs instead.
Adjust audience, offer, voice and constraints. Assumptions and unanswered questions stay visible rather than being papered over.
Save an exact blueprint revision. It stays readable, editable and exportable whether or not you ever buy credits.
In a ready destination, the coordinator turns the blueprint into bounded tasks and supported skills for your team.
Authorize Shopify, review proposals and follow verified outcomes. Ownership, billing and launch remain explicit steps you take.
$29 buys 300 prepaid credits; top-ups are the same pack at the same rate. Purchasing is not available yet, and nothing on this page collects a payment.
A guide asks about your interests, time and budget, then proposes several directions with tradeoffs. Choose one, combine ideas, or ask for alternatives.
Focused questions sit beside editable fields. Accept proposed changes, ask why, or decide later without losing your own edits.
Audience, offer, positioning, voice, constraints and first goals become a versioned plan you can review and export.
300 credits
Add a pack when you choose
Credits pay for hosted brand planning and nothing else. These stay separate, each with its own terms.
Full pricing, including self-hosted software and managed hosting: Pricing.
An example of the three steps above in plain text. No model was called to write it and no store exists.
“Help apartment renters organize small spaces, beginning with three products.”
Audience: renters. Voice: calm and practical. Initial goal: test a focused offer. Supplier costs, demand and name availability: unverified.
Prepare product-selection criteria for owner review. Shopify is not connected; nothing has been published.
Choose self-hosted software with customer-funded models, or managed hosting when offered. The latter is a separate recurring service. Neither creates a Shopify subscription or grants launch permission.
No for planning. Connected commerce operations need a Shopify store and your authorization. Creating a brand here does not create a Shopify Admin.
No. Hosted guidance requires a verified account and a server-verified paid allowance. It is still in development; no payment or live AI is offered on this overview.
No. A credit is prepaid usage. The cost of a request depends on the model and the size of the request, and the maximum charge is shown before you confirm a run.
The intended paid service pauses new model calls. Your saved brief remains readable, editable and exportable. Additional usage requires an explicit top-up, never automatic recharge.
A configured self-hosted installation uses supported provider adapters and your provider account. A ChatGPT subscription is not an API allowance. Software purchase does not include our hosted AI.
A payment return alone cannot enable AI. Pending or failed payments preserve the draft. Provider failures must show a recoverable task state rather than a fabricated answer.
Yes. Revise the brief and confirm the new version explicitly. Name availability, demand and profitability need research; brainstorming does not verify them.