
- Proposed
- Approved
- Executed
- Verified
Sixteen example stores, and the one thing the team did for each: what it read, what it proposed, what you decided, and what happened next. Pick any of them to read the trail end to end.


Steps one to three work today with manual planning. Hosted AI guidance, team provisioning and Shopify connection are in development. Confirmation saves a decision; it does not publish a store.
Bring an idea or describe an existing store. When paid guidance is offered, a guide can propose directions with tradeoffs instead.
Adjust audience, offer, voice and constraints. Assumptions and unanswered questions stay visible rather than being papered over.
Save an exact blueprint revision. It stays readable, editable and exportable whether or not you ever buy credits.
In a ready destination, the coordinator turns the blueprint into bounded tasks and supported skills for your team.
Authorize Shopify, review proposals and follow verified outcomes. Ownership, billing and launch remain explicit steps you take.
A founder wants to organize small homes. Focused questions narrow the brief to apartment renters, a practical voice and a three-product test.
The founder confirms that direction. Name availability, demand and supplier costs remain unverified; the brief records those gaps.
The proposed Catalog specialist prepares selection criteria for review. An existing-store owner could instead begin with a catalog assessment. Neither path publishes products automatically.
A drafted scenario, not an actual customer result or a live AI conversation.
Each tile is one store, with a person using the product. Hover to play, tap for the receipt behind it.
One row per output, in the table the merchant workspace uses: who did it, for which store, what it read, and how far it got. Pick a row and its receipt opens beside it.
| Who | Store | What | Read | State |
|---|---|---|---|---|
| Catalog | Kite & Kin | Twelve product pages from one photo shoot. | The shoot folder, the size chart and the brand voice. | Verified |
| Support | Marrow | A size question answered from the size chart, not a guess. | The customer's message and the cardigan's size chart. | Proposed · waits for you |
| Ads | STRIDE NINE | Three angles for the launch colourway, under the cap you set. | The launch brief, last month's spend and the weekly cap. | Executed |
| Catalog | Loop Sock Co. | Forty variants, one pattern each, nothing duplicated. | The pattern list, the stock sheet and your price floor. | Verified |
| Brand steward | Petal Lab | Three shade names that sound like the brand. | The locked identity and the three new shades. | Approved |
| Catalog | Umber | An ingredient page that says what is in the bottle and why. | The formulation sheet and the claims you may make. | Approved |
| Ads | Cinder | A shade launch set, waiting for your yes. | The new shade, the shoot and the cap you set. | Proposed · waits for you |
| Brand steward | HALO FINE | Identity drafted from one sentence and locked by you. | One sentence: fine gold hoops for people who wear one pair for years. | Verified |
| Catalog | FERRO | Provenance fields on every ring, from the certificate. | The provenance certificates and the fall names. | Verified |
| Support | Glasshouse | A care guide reply sent the same hour. | The customer's question and the care guide you wrote. | Executed |
| Almanac | Ember & Ash | A twelve-week plan for chilli season, from last year's orders. | Last year's orders, the chilli harvest calendar and this year's catalog. | Approved |
| Studio | STATIC | A demo clip cut from your own recording. | Your own recording of the synth, the listing and the brand mark. | Approved |
| Fulfillment | Bell Jar | Live-goods shipping rules, so nothing ships on a Friday. | Carrier cut-offs, the live-goods rules and every open order. | Executed |
| Catalog | Pawcoat | A size chart by breed, built from returns data. | Returns data and the measurements customers sent in. | Verified |
| Fulfillment | Salt Bloom | Cold-chain packing notes on every order. | The packing guide, the carrier options and the weather. | Executed |
| Catalog | Orbit Snacks | Six flavours drafted, waiting for you. | The flavour list and the allergen sheet. | Proposed · waits for you |
Example stores, drafted for these pages. Real store evidence replaces them as the test store ships; the Agents page says which of this runs in today's preview.